10 Tips for Strut Cards to Attract Customer to your Business

Strut card, also known as show cards or counter cards, are an essential marketing tool for businesses looking to capture the attention of customers at the point of sale.

Strategically placed on countertops, desks, and reception areas, these cards offer an eye-catching way to promote products, services, or special offers. Today, we will explore design tips to create compelling strut cards that engage and attract customers, ensuring your message is seen and remembered.

Design Tips for Strut Cards to Attract the Customer

Strut cards, are a fantastic way to promote products, services, or special offers in a retail environment. Their strategic placement on countertops and reception desks makes them highly visible to customers, providing an effective marketing tool. Here are some essential design tips to create strut cards that attract and engage customers.

1. Clear and Concise Messaging

Your strut card should convey its message quickly and effectively. Customers typically glance at these cards, so the information must be clear and concise. Use short, impactful headlines and avoid cluttering the card with too much text. Highlight key points and benefits in bullet points or short phrases to make it easily digestible.

2. Eye-Catching Graphics

Visual appeal is crucial for strut cards. Use high-quality images and bold graphics to capture attention. The design should align with your brand’s aesthetic, using colours and fonts that are consistent with your overall branding. Vibrant colours and interesting visuals can draw customers in and encourage them to read further.

3. Strong Call to Action

A compelling call to action (CTA) is vital. Whether it’s “Buy Now,” “Limited Offer,” or “Visit Us Today,” the CTA should be clear and persuasive. Place it prominently on the card so that it stands out and encourages immediate action.

4. Optimal Size and Shape

Choose a size and shape that suits the placement and purpose of the strut card. While standard sizes are often effective, don’t be afraid to experiment with unique shapes that can make your card stand out. However, ensure the card is still practical for its intended location and doesn’t obstruct other items on the counter.

5. Quality Materials

Invest in high-quality POS printing and materials. A sturdy, well-printed strut card not only looks more professional but also lasts longer. Consider finishes like gloss or matte lamination to enhance durability and appearance.

6. Use of Space

Make efficient use of the space available on your strut card. Balance the text and images so that the card doesn’t look overcrowded. Leave some white space to avoid overwhelming the viewer and to highlight the important information.

7. Focus on Benefits

Customers want to know how your product or service benefits them. Highlight the key advantages and unique selling points prominently on the strut card. Make sure the benefits are easy to understand and relate to the customers’ needs.

8. Consistency with Other Marketing Materials

Ensure your strut card design is consistent with your other marketing materials. This consistency helps reinforce your brand identity and makes your promotional efforts more cohesive and recognizable.

9. Seasonal Themes

Leverage seasonal themes and events to make your strut cards more relevant and timely. For example, use holiday colours and motifs for a Christmas promotion or bright, sunny designs for a summer sale. Seasonal themes can create a sense of urgency and relevance, encouraging customers to take action.

10. Placement and Visibility

The placement of your strut card is as important as its design. Position it where it’s easily seen by customers, such as near the checkout counter or in high-traffic areas. Make sure it’s at eye level for maximum visibility and impact.

Testing and Feedback for Effective Strut Card

A/B Testing Designs

To determine the most effective design for your strut cards, consider conducting A/B testing. Create multiple versions of your card with slight variations in design, messaging, or CTA. Display these versions in similar locations and track which one performs better in terms of customer engagement and response rates. This data-driven approach helps you understand what resonates best with your audience.

Gathering Customer Feedback

Direct feedback from customers can provide valuable insights into the effectiveness of your strut cards. Consider asking customers for their opinions on the card’s design, clarity, and overall appeal. Use surveys, feedback forms, or direct questions to gather this information. Customer feedback can highlight areas for improvement and inspire new design ideas that better meet your audience’s preferences.

Summing Up!

Strut cards are a powerful marketing tool that, when designed effectively, can significantly boost customer engagement and drive sales.

By focusing on clear messaging, eye-catching graphics, and strategic placement, you can create strut cards that not only attract attention but also convert interest into action. Remember, the key is to make your strut cards visually appealing, easy to read, and aligned with your overall branding strategy. Invest in quality materials and keep the design simple yet impactful to ensure maximum effectiveness.