Draw Customers Back to Your Bar This January with Neon

January can be a challenging month for bars and pubs. After the festive season, customers often tighten their belts and stay home. However, with the right strategies, you can draw patrons back to your bar. One effective method is using neon signs. Neon lighting is not just visually appealing but also creates a unique atmosphere that can entice customers. This blog will explore how to use neon bar hanging sign to boost your bar’s footfall and sales in January.

Why Neon Bar Hanging Sign?

The Power of Neon

Neon signs are a classic yet modern way to attract attention. Their vibrant colours and nostalgic glow can create a welcoming and exciting ambiance. According to a study by the Sign Research Foundation, well-designed signage can increase sales by up to 10%. Neon signs, with their eye-catching appeal, play a significant role in this.

Creating a Unique Atmosphere

Neon lighting can transform the atmosphere of your bar. Whether you want to create a retro vibe or a contemporary look, neon signs can be customised to match your bar’s theme. They are versatile and can be used to highlight specific areas, like the bar counter or seating areas, making your establishment more inviting.

Key Benefits of Neon Sign

Visibility

Neon-hanging pub signs are highly visible, even from a distance. They can draw attention to your bar from the street, making it easier for passersby to notice and decide to enter. This increased visibility is particularly useful during the darker winter months when other signage might be less noticeable.

Customisability

Neon signs can be customised in terms of colour, shape, and message. This allows you to create a sign that reflects your brand and appeals to your target audience. Whether it’s a witty slogan, your bar’s name, or a special offer, custom neon hanging ceiling signs can communicate your message effectively.

Energy Efficiency

Modern neon signs are energy efficient. LED neon signs, in particular, consume less power than traditional neon lights. This means you can leave your signs on for extended periods without worrying about high energy bills.

Implementing Neon Sign in Your Marketing Strategy

Social Media Integration

Leverage your neon signs on social media. Share photos and videos of your neon-lit bar on platforms like Instagram and Facebook. Encourage customers to take selfies with the neon signs and tag your bar. This can increase your bar’s visibility and attract more patrons.

Email Marketing

Include images of your neon signs in your email marketing campaigns. Highlight special offers or upcoming events that are showcased on your neon signs. This visual element can make your emails more engaging and effective.

Customer Interaction

Engage with your customers by involving them in your neon sign decisions. For example, run a contest on social media where customers can suggest messages for new neon signs. This not only creates excitement but also makes customers feel invested in your bar.

Measuring the Impact of Neon Signs

Tracking Footfall

Monitor the increase in footfall after installing neon signs. Use customer surveys or feedback forms to understand if the neon signs influenced their decision to visit your bar.

Sales Analysis

Analyse your sales data to see if there is a correlation between neon sign promotions and increased sales. Track which promotions highlighted by neon signs are the most successful.

Customer Feedback

Collect feedback from customers regarding the neon signs. Ask if they found the signs attractive and if they influenced their visit. This feedback can help you adjust your signage strategy for better results.

Real-World Example: The Glow Bar

The Glow Bar in Manchester effectively uses neon signs to attract customers. They installed a large neon sign above the entrance with the message “Drink. Dance. Repeat.”

This sign is visible from the street and has significantly increased foot traffic. Inside, they have various neon signs highlighting different areas and special offers, creating a vibrant and inviting atmosphere.

According to the bar’s management, they saw a 15% increase in sales within the first month of installing the neon signs.

Additional Tips for Attracting Customers with Neon Sign

• Regular Updates: Change your neon sign messages regularly to keep them fresh and engaging.
• Quality Design: Invest in professionally designed neon signs for maximum impact.
• Safety: Ensure your neon signs are safely installed and well-maintained to avoid any hazards.

By following these strategies, you can make your bar the go-to place for customers looking to unwind and have a good time this January.

Summing Up!

Neon signs are a powerful tool to attract customers back to your bar this January. Their visibility, customisability, and energy efficiency make them an excellent investment.

By strategically using neon signs to highlight special offers, enhance interior decor, and incorporate seasonal themes, you can create an inviting atmosphere that draws in patrons. Combine this with effective marketing strategies and customer engagement, and you’ll see a significant boost in footfall and sales.